2.06.2008

WSJ returns to six-column front page

Talking Biz News points out that the Wall Street Journal front page changed from a 5-column format back to a 6-column format this Monday:

The Wall Street Journal, which has had a five-column front since a redesign that was unveiled at the beginning of 2007, has returned to a six-column front page.

The change took effect on Monday.Wall Street Journal

Here is a statement from the paper:

"The Journal decided to add a sixth column to the front page to provide editors design flexibility and slightly increase the amount of real estate dedicated to the major stories of the day. The previous five-column paper wasn't as flexible and tended to limit the layout options available to editors.

"The decision to move to a six-column format is a change that has been given considerable thought since Marcus Brauchli took over as managing editor in April 2007.

"The 'What's News' feature will continue to be two columns in the new format -- Business and Finance, and World-Wide. The Journal will continue to provide its readers with art, graphs and charts as well as hedcuts in the new redesign. The front page ad unit will also remain intact."


Mario Garcia, the architect of the last two redesigns of The Wall Street Journal said this week's move was not unexpected:

"(T)his move... was always a subject of discussion, EVEN during our redesign workshops in 2006. I am not surprised, and I think they are doing a good job of implementing the type of front page that is active, energetic and that readers of today, used to busy home pages of online editions, like. Good move for the WSJ, for sure. I like the look and feel."

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