10.24.2007

New nameplate in Santa Rosa

The Santa Rosa Press Democrat unveiled a new nameplate with Tuesday editions, which the paper explained recalls an earlier manifestation of the front page branding. The paper has been through many a change in its identity (including that famous yellow version by Edmund Arnold) through the years, with the most-recent iteration before this using a stacking effect. That makes us here at The Blog wonder: Are papers changing nameplate architecture to handle the advent of front page ads? Discuss.

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1 Comments:

Anonymous Daniel Hunt said...

The yellow logo from the 80s was designed by Lou Silverstein of the New York Times.

Friday, December 14, 2007 12:32:00 AM  

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