Three votes for paper

Fig 1. Marked-up Merc
The Blog had three of those revelatory moments today in the course of the day job, those instant recognition ideas for revolution that required paper solutions.

Shouldn't be surprising, considering the day job makes most of its money as a print-on-paper news product. But the way the world talks, well, the digital future seems to negate the need for good old paper. Call it our DIY moment, if you like, but we had that back-to-paper flash when ...

* Exhibit 1 ~ 1:15 p.m.
The director of photography was talking expansively about the need for front-end editing + planning for multimedia projects when she started visual scanning the office and moving around (with pen in hand, it should be noted) at a hurried pace. At first The Blog thought she was just being herself and rapidly making brilliant statements while zooming from smashing idea to smashing idea, often while standing, but after a second we realized she was looking for a piece of a paper. She needed to show what she meant. Paper was the fastest, most-efficient way to do that.

* Exhibit 2 ~ 2:41 p.m.
Sketching in my notepad (yes, still paper at the news meetings for The Blog), there was a moment where we mashed up a page from six months ago with a centerpiece solution for this Sunday, simply because it was there, on the other side of the old notebook. The Blog has a different style for notebook use. We go all the way through on one side ... and then turn it over and go all the way through upside down. Might just change your world. Try it.

* Exhibit 3 ~ 4:47 p.m.
Talking with the top editor, The Blog needed to remind her of why we embarked on a certain strategy for an upcoming redesign of the paper's business coverage and where the discovery process had suggested we go. The fastest way to show? You guessed it ... Sharpie on paper works every time (see Fig 1. above).

The Blog will do a quickie video in the next couple of days of its news meeting notepad (not to be confused with the redesign pad or the multimedia pad or the revolution pad ... you do have to have some organization about this stuff) so you can see our upside-down world.

And maybe we can see if The Blog's buddy Martin Gee can thumb through one of his amazing books as long as we're shooting this stuff. What do you say, Martin? (We will give you full credit, no stealing!)

Have your own Moleskine moment or some unique way you're seeing paper solutions in the big old Web 2.0+ world? Share it with us and tell us why paper still works.

We leave you with this bit of inspiration from Jaime Gili for the Moleskine City Notebook Exhibition London, 2006 ... Enjoy!

Labels: , ,


Anonymous martin gee said...

i'm down. i'll make a video over the weekend since i'm almost done with my current sketchbook. warning: it's not that good. =/

Thursday, May 03, 2007 3:06:00 AM  
Blogger Matt Mansfield said...

Thanks for sharing, Martin ... And, Gee, I bet it's better than you think:)

Thursday, May 03, 2007 3:11:00 AM  
Blogger Matt Mansfield said...

anybody else with a book or sketches or tissue paper or 3x5 cards or stickies or cocktail napkins to share?

Thursday, May 03, 2007 3:12:00 AM  
Blogger Dorsey said...

Cocktail napkins? Now when would we have access to those, I wonder...

Thursday, May 03, 2007 6:44:00 AM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home