5.04.2007

Improving the online reading experience

At the Microsoft MIX 07 conference in Las Vegas this week, Roger Black and Tom Bodkin, AME & Design Director at The New York Times, discussed: the standalone Times Reader; the future of digital publications; the narrative experience; and how "webby" is bad for reading a publication. Their panel, titled Improving the Online Media Experience, is available as an audio broadcast alongside a demo. Some interesting nuggets (via Functioning Form):
  • In the past 500 years, print was the predominant medium for communication. We are still in the early stages of adapting to new mediums.
  • When using the Times Reader, the audience is more engaged. It better mimics actually reading a newspaper. Times subscribers read the paper an average of 48 minutes a day. Its online readers average less then an hour a month. But the Times Reader audience averages 23 minutes a day and have seven times more page views then Web readers.

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1 Comments:

Anonymous James Kesn said...

Reading a book a month is an enormously worthwhile habit. And it’s enjoyable too. All that’s required is to set aside 5-10 minutes each day for reading, sit down, and read. On this blog, you will find new classics of literature every day. Posting from Molière to Darwin and Plato to Roland… Stay tuned!

http://jkbooks.wordpress.com/

Sunday, October 21, 2007 10:23:00 PM  

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