4.05.2007

Javier Errea talks about
his vision for El Economista

The Blog sat down with Javier Errea, the great host for Malofiej 15 (did we mention how good they treated us in Spain?), to talk about his work at helping to create El Economista, the Madrid financial publication that recently was judged a World's Best-Designed Newspaper by SND.

Javier, who directs SND's Spanish Chapter and is on the faculty at the Universidad de Navarra, worked on the project for Innovation, the international media consulting group.

Javier explained he was hired to help bring form to the start-up publication, to create difference in a marketplace where financial dailies were less visually exciting than counterparts in the sports or entertainment niche.

"We were looking for a new way to tell financial news," he said. "But I think we did not go far enough."

What's that? The paper just won a major industry honor and many journalists are impressed with the results. Folks around the world are pointing to its clever approach, handsome graphics and beautiful use of type.

Like any good architect who sees what could have been, though, Javier knows what was in those original sketches and sees how the product could have been improved, and he's promising to share that work with us for a longer piece in Update (the downloadable PDF for members).

We're excited because we think it will be a smart exploration of the distance you travel between idea and execution, along with insight on the very good daily work that the staff at El Economista did after the paper launched.

"I think that what I proposed was, perhaps, too crazy for them to implement," Javier said. "They could not see how to make it real every day. I fully understand those constraints, but, of course, I wish for what could have been."

We're anxious to know and see more. We'll report back when Javier returns from Dubai (he heroically left the day after Malofiej ended). We plan to hook up for that longer interview, spy on some of the original ideas and have Javier walks us through his ambition for different displays of information.

Until then, we leave you with pages from the entry that got the paper its award-winning moment in the spotlight in the first place.

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1 Comments:

Anonymous Dan Zedek said...

Javier will also be talking about his work on El Economista as part of a panel about business design at this year's SND workshop in Boston. Details at sndboston.com

Friday, April 06, 2007 1:46:00 PM  

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