Time's changes

The Pentagram blog has a bunch of images of the Time redesign by Luke Hayman, who was the design director at New York magazine until recently. Luke joined Pentagram in November and, by all accounts, has been working on Time since he joined the famous design firm.

Time's now in its second week of the redesign (we won't even bore you with that Reagan tear cover again), and the world seems to be weighing in. From the Huffington Post to the New York Post, everybody's got an opinion. Keith Kelly had prototype images in his column; sure would be nice to see more of those.

The largest papers also weighed in, but you need a subscription to The Wall Street Journal to see the story online.

The New York Times had a good overview story, which we'll go ahead and synopsize: Major investment in branding, but will it pay off?

We suggest checking out the review on Gawker because it actually talks about how you reinvent a venerable title like Time, mentions design more than fleetingly, and it's cheeky. The Blog loves cheeky.

Our two cents? We like the new look and feel. The choices are clean, and there's an admirable effort at getting rid of the clutter. It's got that heroic sense of type that updates and also maintains authority. The biggest hope we have is that we get to soon see a major Time photography project (they are so good at those) in the redesigned format: We think that will be a good testing ground for success.

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Anonymous martin gee said...

times does a newsweek: link

Monday, March 26, 2007 5:04:00 AM  
Blogger Matt Mansfield said...

That's so sad (and look how much more impact the international cover has). Thanks for the link, Martin!

Monday, March 26, 2007 9:35:00 AM  
Blogger Kenney said...

... odd, because I in fact read the Talibanistan story and skipped right past the bible story.

Monday, March 26, 2007 12:14:00 PM  

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