Mediastorm in Boston

The good folks at The Boston Globe are starting to ramp up for a smart workshop this fall. Check out the official workshop site for a lot of good info on the event, which runs Oct. 11-13, 2007.

What's catching our attention here at the SND International Web Desk is how much programming there is about online and multimedia. That would catch our attention, wouldn't it?

Seriously, though, as more and more news orgs try to make sense of how the Web will change things, guys like Brian Storm are already figuring it out. Storm, who used to head up multimedia for MSNBC and now runs his own company, MediaStorm, has been pioneering ways that the new tools are fundamentally changing journalism and the stories we get to tell. It's stunning stuff when you open your mind.

Take this example ... "The Sandwich Generation" chronicles those caught between their aging parents and young children, including some 20 million Americans. Filmmaker Julie Winokur and her husband, photojournalist Ed Kashi, shows us the story behind the hard decision to uproot their solid Bay Area lives to move across country and care for Julie's father, Herbie.

It's an incredibly moving way to see how the medium may indeed be changing the message. It also shows why MediaStorm is getting a good deal of attention right now, and why you should make plans to see Storm's presentation when he speaks this fall at SNDBoston.

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